SunSpot Media will be the Apex of the Right Wing of Project PAW — the creative, distribution, and analytics engine that takes our voice, our values, and our projects to the world. SunSpot Media houses two core operational arms: SunSpot Studios (production, content & IP) and SunSpot Analytics (data, measurement & performance). Together they form a vertically integrated media business dedicated to driving attention, revenue, and advocacy for Project PAW and our partners.
This page is an open call to creators, producers, analysts, entrepreneurs, and builders who want to get sweaty with us — real work, real upside, real ownership.
Our Structure & Ownership
Parent: Project PAW (Project PAW Carbon & Energy Solutions Corp.)
Ownership: SunSpot Media entities are separate businesses owned by Project PAW, with Project PAW retaining no less than 51% ownership. The remaining 49% is reserved for one (1) lucky individual or distributed among strategic partner(s) selected to sit at the Builders Table.
Governance: Operational autonomy for SunSpot leadership; strategic alignment and mission-first oversight by Project PAW.
Why Partner with SunSpot
Marketing budgets flow to SunSpot. SunSpot will be the principal recipient and allocator of Project PAW marketing dollars — that means direct resourcing for production, distribution, and promotion.
Built-in pipeline & credibility. We already run algorithms and features (example: the SunSpot Media Algorithm selected Wabanaki Maple for feature placement and website highlight). You plug into an active pipeline.
Vertical stack: Production, analytics, and distribution under one roof reduces friction and increases speed-to-market.
Real ownership: Up to 49% equity position at the Builders Table means your upside can be meaningful — not just fees.
Revenue Streams (how SunSpot makes money)
Branded content and sponsored series
Distribution & ad revenue (platform monetization)
Subscription / membership offerings and premium content
Licensing of IP and format rights
Analytics-as-a-Service and measurement products
Studio services (production for third-parties)
Events, live activations, and merch
Each revenue line will be managed as a product with transparent P&L reporting.
Partnership Tiers
Content Partner — Creators, hosts, and production teams who supply or co-create shows, series, or one-off content. Compensation: project fees + negotiated revenue share.
Studio Partner — Production houses and directors who operate inside SunSpot Studios for larger projects. Compensation: fee-based + back-end participation where applicable.
Analytics Partner — Data teams, modelers, or agencies who plug into SunSpot Analytics to measure, verify, and help monetize attention. Compensation: retainer + performance bonuses.
Distribution Partner — Platforms, syndication partners, and community networks that extend SunSpot’s reach. Compensation: revenue share per channel.
Builder (Builders Table candidate) — Individual(s) or small teams eligible for long-term equity consideration (the 49% stake or fraction thereof). This is a high-bar seat for people who commit sweat equity, capital, or strategic value.
The Builders Table — How it Works
The Builders Table is the strategic owners’ seat inside SunSpot: a place at the table for the person (or coalition) who earns the reserved 49% allocation.
Eligibility: demonstrated commitment to Project PAW’s mission, proven creative or operational track record, willingness to work hands-on, and cultural alignment.
Selection: competitive and discretionary. The Builders Table occupant may be an individual or a small, named partnership; terms and vesting schedules will be agreed in a formal legal instrument.
Role: strategic co-owner with influence on major releases, business strategy, and select revenue decisions — while Project PAW preserves mission oversight with majority ownership.
What We Expect From Partners
Get sweaty. Hands-on collaboration, fast iterations, and ownership mentality.
Deliver results. Clear KPIs for reach, engagement, conversion, and revenue where applicable.
Play fair. Honest accounting, transparent reporting, and alignment on brand safeguards.
Protect the mission. Respect Project PAW’s values in content, partnership choices, and public positioning.
What SunSpot Provides
Production resources: studio time, crew, and post-production support.
Distribution & promotion: paid media, social amplification, syndication channels, and placement strategy.
Analytics: attribution, audience insights, A/B testing, and growth recommendations from SunSpot Analytics.
Business ops: legal, contracts, invoicing, and P&L management through Project PAW’s back office.
Access to Project PAW’s projects & IP: priority pipeline into Project PAW programs, deployments, and case studies.
How to Apply / Pitch
Send a one-page pitch and a 3–5 minute sample of your work (video or audio) to thepierce@pierceenergy.org with the subject line: SunSpot Partnership — [Your Name / Company]. Include:
Short bio/crew list and past credits
One-paragraph concept for partnership or project
Top-line metrics or audience proof (if available)
Which Partnership Tier you’re applying for
If you’re applying for the Builders Table: a short note on what sweat equity or capital you bring and why you should be considered
Alternative: Fill out the application form at /sunspot/apply (internal link placeholder).
Selection Criteria
Strategic fit with Project PAW
Capacity to produce and deliver
Audience reach or niche influence
Willingness to collaborate and share data
Clear ethical alignment and commitment to the mission
FAQ
Q: Will Project PAW always own 51%? A: Yes — Project PAW will retain no less than 51% to ensure long-term mission alignment.
Q: Is the 49% Builders stake already allocated? A: No — that stake is reserved for future builders/partners and will be assigned via competitive consideration and formal agreements.
Q: Do I need to move to Fredericton? A: No. We will work remote/onsite hybrid depending on project needs. Some projects will require in-person shoots or activations.
Q: What does ‘get sweaty’ really mean? A: Be hands-on, iterate quickly, show up for early mornings and late edits, and build the thing with us.
Legal & Notes
This page is an opportunity summary and not a legally binding offer. Specific equity, compensation, and partnership terms will be set out in formal contracts and term sheets. All partnerships are subject to final legal review and approval by Project PAW leadership.
